BIG DATA Focuses on Talent Strategy, Re-commits to "2025 TALENT, in Taiwan Alliance for Talent Sustainability"
Facing the escalating challenges of declining birth rates and an aging population, Taiwan's labor market is experiencing an unprecedented talent gap, with the National Development Council projecting a shortage of 480,000 professional talents by 2030. The wave of AI transformation is accelerating corporate digitalization, further exacerbating the scarcity of specialized talent in the data technology sector. To continuously reinforce talent sustainability and deepen corporate competitiveness, BIG DATA Co., Ltd. today (March 14th) officially announced its renewed commitment to the "TALENT, in Taiwan Alliance for Talent Sustainability," endorsing the six major talent sustainability indicators: "Meaning & Value," "Diversity & Inclusion," "Compensation & Incentives," "Physical & Mental Health," "Cultivation & Growth," and "Communication & Experience." Wei Chiang, COO of BIG DATA Co., Ltd., stated that talent is the core driver of enterprise development and a key indicator influencing corporate competitiveness. "By combining resources from industry, government, and academia, along with our own data technology influence, we will continue to invest in talent development, promoting a diverse, inclusive, and innovative workplace where both the company and its talent can achieve mutual growth."
Strengthening Diversity and Inclusion to Build a Safe, Respectful Workplace
The "TALENT, in Taiwan Alliance for Talent Sustainability" was initiated by CommonWealth and Cheers Magazine in 2022, referencing metrics from the World Economic Forum and domestic and international expert meetings to establish the six talent sustainability indicators, advocating for joint efforts by enterprises to advance talent sustainability. BIG DATA Co., Ltd. actively implements fair employment policies, achieving a 1.5:1 gender ratio in its Product Center and continuing to employ individuals with disabilities, promoting workplace diversity and inclusion. Furthermore, the company regularly hosts gender equality workshops and seminars on legal and workplace prevention topics, ensuring every employee can advance their career in a safe and mutually respectful environment.
Deepening Industry-Academia Collaboration to Cultivate Future Talent
In terms of talent development, BIG DATA Co., Ltd. fosters a corporate culture of "learning from sharing and sharing from learning." This includes offering mandatory and elective courses through the "BIG DATA Corporate Academy," providing educational subsidy applications for colleagues, and encouraging staff to rotate in sharing the latest technology, trends, or any information that helps the team grow together. The company also subscribes to various Generative AI software licenses, supporting colleagues in integrating AI into their workflows to enhance professional competitiveness.
Creating a Healthy Workplace and Enhancing Employee Well-being
Through diversified "health promotion" and "health management" activities, the company safeguards the well-being of every employee and is committed to promoting healthy lifestyles and behaviors. In addition to monthly birthday celebrations, company trips, and employee health examinations, the company regularly offers group fitness classes, hosts sports events, and organizes health promotion activities to create a positive workplace atmosphere. Concurrently, mechanisms such as flexible working hours, special welfare leave, and remote work options are provided to enhance employee work-life balance.
BIG DATA Co., Ltd. actively recruits diverse talent, provides the best work experience, and continuously optimizes the workplace environment to attract the younger generation. Moving forward, the company will deepen industry-academia collaboration, expand its data technology talent network, and strengthen corporate governance and market competitiveness, accumulating critical momentum to meet the demands of the data economy era.
BIG DATA Releases "Turning Food into Gold: 2025 Pet Food Hot Spots" Insight Report
The "pet economy" continues to heat up. Data technology leader BIG DATA Co., Ltd. today (August 29th) released its latest "Turning Food into Gold: 2025 Pet Food Hot Spots" Insight Report. Through its public opinion analysis software, KEYPO, the report observed the period from July 1, 2021, to June 30, 2025, finding that despite fierce market competition, the overall key buzz volume continues to grow year over year. Notably, the buzz surrounding "functional canned food" grew by nearly 59% over four years. Pet owners' selection logic has evolved from "just feeding the pet" to prioritizing "effective and safe eating." Furthermore, in 2025, the buzz volume for dog food brands' direct-to-consumer (D2C) channels increased by 195% annually, surpassing Shopee to become the leading online channel, accounting for 43.4%. BIG DATA Co., Ltd. points out that pet owners' consumption behavior is shifting from price sensitivity to focusing on product ingredients, usage scenarios, and authentic recommendations, with a high concentration on brand private domain marketing and personalized interaction. Recently, BIG DATA Co., Ltd. once again partnered with AI-leading marketing technology company adGeek to jointly host the seminar "Reap the Pet Profits! Full-Process Strategy for AI Data-Driven Customer Acquisition to Conversion." Chen Chao-Hsiung, Director of Data Solutions at BIG DATA Co., Ltd., and Liu Chia-Chih, Associate Deputy Director of Customer Success at adGeek, provided in-depth analysis from the perspectives of data insight, media planning, and practical experience, dissecting how brands can utilize AI Agent technology to grasp pet owners' purchasing intentions and behavioral profiles, achieving precise marketing that "addresses the right pain points and caters to individual preferences."
Construction Company AI Buzz Soars Over 80%; BIG DATA Report Reveals "Three New Mindsets Every Builder Must Know"
As the housing market continues to cool down, how can construction companies break through and flip public decision-making on home purchases? Data technology leader BIG DATA Co., Ltd. today (July 30th) released its latest Insight Report, "The Cold Homebuying Market and Heating Buzz: Three New Mindsets Every Construction Company Should Know." Through its public opinion analysis software, KEYPO, the report observed the period from January 1, 2022, to May 31, 2025, finding that despite the competitive pressure of a "massive supply surge," key consumer buzz volume continues to grow. While "rent vs. buy" buzz soared 89.3% over three years, it reversed in 2025 to favor "buying is more cost-effective," reflecting a rapid shift in consumer perception. Furthermore, the buzz surrounding "home purchase includes furnishings/appliances" has seen over 50% growth for two consecutive years. Large construction companies are also capitalizing on the AI wave by integrating technology from construction to showroom viewing to highlight brand technical strength—all visible highlights of the latest trends. BIG DATA Co., Ltd. indicates that the consumer home-buying journey is shifting from "comparing price and location" to pursuing a complete feeling of "high trust, genuine experience, and shareability." In 2025, Threads for the first time surpassed Facebook to become the hottest social media platform for construction company evaluations. Discussions on technological applications like AI showroom viewing and architectural records are also consistently heating up. Housing market competition has evolved from a "price war" to a "trust war" and "experience war." Only by leveraging data insight to address demand and crafting a home-buying experience that is genuinely felt and enjoyable to share on social media can a real estate brand achieve a critical breakthrough.
