DailyView, Taiwan’s largest online data analytics platform and a flagship service of data intelligence leader BIG DATA Co., Ltd., today unveiled its “2025 Most Popular Brand Awards(網路人氣標章)” annual list. Drawn from a pool of more than 3,000 brands spanning five major categories, food and dining, beverages, travel and leisure, lodging, and digital finance, the list recognizes brands that sustained strong online attention and positive word of mouth across all four quarters of the year. Only one Michelin-starred restaurant made the cut this year: Le Palais(頤宮), an eight-time three-star honoree in the Michelin Guide Taipei, which earned strong recognition from online communities. Also named to the list were Haidilao Hot Pot(海底撈) and Xiao Mengniu Top Spicy Health Pot(小蒙牛頂級麻辣養生鍋), both of which crossed the “hot pot chain” and “Chinese cuisine chain” categories, along with Château de Jourdeness(佐登妮絲城堡), which took home both a DailyView Best Reviewed Awards(網路口碑之星) and a spot on the “Most Popular Brand” annual list. BIG DATA COO Weiwei Chiang(蔣志薇) said the “Most Popular Brand” annual list differs from one-off viral moments or promotional buzz. To make the list, a brand must rank in the top ten for online buzz for four consecutive quarters, balancing both discussion volume and sentiment, a bar that reflects genuine long-term brand performance, market trust and overall business strength.
Eight-Time Three-Star Honoree: Le Palais Is This Year’s Only Michelin Selection
Crossing Categories, Staying on Top: Haidilao and Xiao Mengniu Show the Strength of Scale
The “2025 Most Popular Brand” list builds on DailyView’s “Word-of-Mouth Ranking(口碑聲量排行榜),” spanning five major categories, food and dining, beverages, travel and leisure, lodging and digital finance, and 19 subcategories in total, mapping out the brands that have earned sustained recognition and attention across industries. On this year’s list, Le Palais(頤宮), the three-Michelin-star restaurant under Palais de Chine Hotel(君品酒店) and an eight-time honoree in the Michelin Guide Taipei, was the only brand selected in the Michelin-starred category, having drawn strong, sustained consumer attention and goodwill online. From partnering with Taiwan Railway and Lion Travel Service to bring its cuisine aboard the “Mingri Kitchen(鳴日廚房)” dining car on TRA’s Mingri sightseeing train, putting Michelin-caliber cooking into a rail-tourism setting, to expanding its reach through inventive dishes and cross-brand Lunar New Year menus, Le Palais continues to show how professional acclaim and public buzz reinforce each other.
In a fiercely competitive dining market, Haidilao Hot Pot(海底撈) and Xiao Mengniu Top Spicy Health Pot(小蒙牛頂級麻辣養生鍋) were the only two brands recognized in both the “hot pot chain” and “Chinese cuisine chain” categories. Haidilao sustained high levels of online discussion through three core strategies: brand events, product innovation and service experience. From cross-brand collaborations, anniversary campaigns and birthday events that draw young audiences, to new personal hot pot formats and a steady stream of new products that answer demand for personalization and novelty, the chain has built positive word of mouth on the strength of attentive service and memorable birthday experiences. Xiao Mengniu, meanwhile, has generated buzz through premium ingredients and limited-edition hot pot offerings, paired with flexible service such as all-day hours, online reservations and takeout and delivery that reflect shifting consumer habits, while festival marketing and member-exclusive perks deepen customer loyalty. Together, the two brands not only demonstrate competitive strength within their category, but also reflect the maturity of their brand systems and operating scale, both of which support consistent performance across many locations and sustained, positive online attention throughout the year.
Experience Brands Backed by Two Honors: Tourist Factories Become a New Source of Online Buzz
Mazu Worship Drives Sustained Discussion, Benefiting Shopping Districts Across Taiwan
In the travel and leisure category, Ribbon King Tourist Factory(緞帶王觀光工廠) and Château de Jourdeness(佐登妮絲城堡) were both recognized in the 2025 8th DailyView Best Reviewed Awards and named to the “2025 Most Popular Brand” annual list. Ribbon King Tourist Factory centers its offering on hands-on DIY experiences, seasonal themed events and family travel, drawing steady participation from families and younger visitors, and building strong positive sentiment, through ribbon-making workshops, limited-run holiday programming, anniversary member perks, time-limited promotions and Instagram-friendly photo spots. Château de Jourdeness generated buzz through large-scale IP activations, social media engagement campaigns and immersive on-site experiences. Its cute-mascot themed events, featuring oversized cartoon-style installations placed throughout the park’s many photo spots, drew families, couples and social media influencers to share content organically, while social media giveaways, themed quizzes and product gifts strengthened fan engagement and drove traffic between online and offline channels. Taken together, tourist factories have evolved from single-purpose visitor sites into destinations built around brand storytelling, experience design and social sharing, and have steadily become an important source of online buzz and tourism momentum.
In the shopping district category, Beigang Shopping District(北港鎮形象商圈) and Dajia Tourist Shopping District(大甲觀光商圈) both made this year’s list, showing that districts with a strong cultural or religious foundation can build lasting online buzz through year-round programming and sustained discussion. Events tied to Mazu worship carry strong recognition and bring ongoing attention and tourism benefits to local shopping districts. By comparison, relatively few brands in the “resort hotel” and “family hotel” subcategories under lodging sustained top-tier buzz across all four quarters, since demand in these categories is heavily shaped by season, theme and travel calendars. This underscores the bar the “Most Popular Brand” annual list sets: only brands with genuine staying power and consistent reputation can earn sustained market attention.
DailyView’s selection process for the “2026 Most Popular Brand Awards” is now underway, and the platform looks forward to seeing more brands across industries and categories build the kind of sustained word of mouth that earns a place on next year’s list.
BIG DATA Goes Global: KEYPO AI Analytics Debuts at SusHi Tech Tokyo 2026
"SusHi Tech Tokyo 2026," Asia's largest innovative technology event, recently opened at Tokyo Big Sight. The national startup brand Startup Island TAIWAN, along with partners Startup Terrace, InnoSquare, HAOSHi, IAPS, and CDIB, formed the Taiwan Pavilion, leading 27 Taiwanese startup teams to showcase Taiwan's innovation energy. On the first day of the exhibition, Tokyo Governor Yuriko Koike and Minister of Environment Chi-ming Peng visited the pavilion. Data technology leader BIG DATA Co., Ltd. was selected to participate for the first time, demonstrating the Japanese version of its AI sentiment analysis software, "KEYPO Big Data Public Opinion Analytics Software," officially announcing that Taiwan's data technology has stepped onto the international stage and demonstrating the strength of Taiwan-Japan data linkage. "KEYPO Big Data Public Opinion Analytics Software" was built upon the company's more than ten years of experience in data analysis and AI applications, long serving enterprises, the public sector, and academic research units to help understand public opinion structures, grasp risk trends, and support key decision-making judgments. By extending the data technical capabilities accumulated from serving over 1,000 iconic corporate clients across various fields in the Taiwan market, the company is now expanding into Japan, a highly mature and demanding market.At the same time, BIG DATA Co., Ltd. was invited to attend "Cross-border Open Innovation Day — Corporates X Startups," co-hosted by Meet Global and CDIB Capital Group. Ken Chen, General Manager of the Japan region, represented the company in an in-depth dialogue with Kosuke Yusa, Director of the Investment Department at DG INCUBATION, a venture capital firm under Japan's Digital Garage Group, regarding cross-border cooperation in Taiwan-Japan data technology, marking a key milestone for its Japanese market strategy. Staney Chin, CEO of BIG DATA Co., Ltd., stated that standing on the international stage of SusHi Tech Tokyo aims to let the world see that Taiwan is not only a synonym for hardware manufacturing but also possesses world-class AI sentiment analysis capabilities. In the future, the company will deeply cultivate Japanese local data construction and product function optimization, responding to market demands with actual technical delivery, and while advancing international business, continue to add momentum to the company's IPO process.
BIG DATA Unveils New AI Workshop Solutions at AI EXPO Taiwan 2026
AI EXPO Taiwan 2026, one of Asia’s leading AI industry showcases, opened today at the Taipei Expo Dome in Yuanshan Flora Expo Park for a three-day run (March 25–27). Making its debut at the event, BIG DATA Co., Ltd., Taiwan’s leading data technology company, took the X Stage to unveil its latest brand anti-counterfeiting solution, presented by Chief Technology Officer Sam Meng(孟令三). Meanwhile, DIGITIMES joined forces with DailyView — BIG DATA’s flagship data intelligence platform — and IC Radio to launch the first-ever Creator Impact Awards, naming PanSci(泛科學) Creator of the Year. BIG DATA Chief Operating Officer and spokesperson Weiwei Chiang(蔣志薇) presented the Instagram Creator of the Year award to Selina (S的AI研究所) and the Instagram Excellence Award to Nuva Lin(林上哲). At its booth, BIG DATA drew strong visitor engagement with an interactive “AI Readiness Check” game that introduced attendees to its new AI Workshop solutions and its full-stack intelligent data value chain services.
BIG DATA Launches the Japan Edition of KEYPO
As digital transformation accelerates across Asia, companies face increasingly complex information sources and public discourse, raising the stakes for brand trust, risk management and sound decision-making. With Japan’s high bar for information quality and decision precision squarely in view, BIG DATA Co., Ltd. today launched the Japan edition of KEYPO, its AI-powered public sentiment analysis platform. Built with a fully localized UI, database and analytics tailored to the Japan market, plus a dedicated “Custom Channel Monitoring” feature, the launch marks a new phase in the company’s international expansion. BIG DATA CEO Staney Chin(金志丞) said KEYPO draws on more than a decade of data analytics and AI experience serving businesses, government agencies and academic institutions, helping them understand public discourse, track emerging risks and support critical decisions. By extending the data capabilities it has built serving more than 1,000 leading enterprise clients across industries in Taiwan into Japan, a mature and exacting market, KEYPO aims to become a trusted decision-support partner for companies across Asia, while building momentum toward the company’s planned public listing.